MuscleTech® Signs Mario Williams, José Bautista and Brad Richards to Endorse the New NITRO-TECH® Performance Series
Star Trio Join UFC Light Heavyweight Jon “Bones” Jones to Represent NITRO-TECH®
OAKVILLE, ONTARIO--(November 15, 2012)MuscleTech® – the #1 selling bodybuilding supplement brand in America – is proud to announce the signing of Buffalo Bills® all-pro Defensive End Mario Williams, Toronto Blue Jays® All-Star Outfielder José Bautista, and New York Rangers™ star Forward Brad Richards to represent the ALL-NEW MuscleTech Performance Series NITRO-TECH® whey protein supplement. They join a growing list of superstar talent in the Team MuscleTech stable that already includes UFC® Light-Heavyweight Champion Jon “Bones” Jones.
All accomplished athletes with relentless drives to be the best, Mario, José and Brad were natural fits for NITRO-TECH. “Mario, José, Brad and Jon exemplify the champion breed of athlete that trust MuscleTech,” says Iovate Health Sciences International Chief Marketing Officer Vito Sanzone.Mario Williams – the #1 overall pick in the 2006 NFL® Draft by the Houston Texans® and two-time NFL Pro Bowler – says “I know how important protein is for athletes and NITRO-TECH is great tasting. I want the best taste and best results.”
Two-time MLB® home run champ and Hank Aaron Award winner José Bautista also says he’s proud to represent a brand which he feels is in line with his character. “I’ve always had a strong desire and passion to be the best, and it’s the same with MuscleTech. That’s why I’m happy to represent new NITRO-TECH,” claims the decorated slugger. “It’s the best protein shake I’ve ever had – it’s definitely a winner.”
NHL® All-Star and Conn Smythe Trophy winner Brad Richards has experienced success with every team he’s been a part of, including the New York Rangers®, Dallas Stars® and the Stanley Cup® winning 2004 Tampa Bay Lightning®. “I’ve been fortunate enough to be a member of many great teams, and I’m pleased to join another winning team with MuscleTech. They believe in helping to produce champions with superior supplements. That’s the kind of company I want to be a part of.”
MuscleTech believes in helping to create the best athletes everywhere – from the pro level to the weekend warrior. These pro athletes will be featured in an integrated NITRO-TECH marketing campaign that combines print and digital media, in-store point-of-purchase material, and multiple social media platforms that engages their expansive fan bases.
New NITRO-TECH® is available nationwide at GNC®, The Vitamin Shoppe®, Bodybuilding.com™, LuckyVitamin.com™ and other fine retailers.
For more information on new NITRO-TECH® and other products in the ALL-NEW Performance Series, please visit THENEWMUSCLETECH.COM. Also follow us at Facebook.com/MuscleTech and on Twitter® @TeamMuscletech for product and athlete info, news and updates, diet and training tips, special promotions and more.NFL® is a registered trademark of the National Football League.NHL® and Stanley Cup® are trademarks of the National Hockey League.New York Rangers® is a trademark of MSG Holdings, L.P.Dallas Stars® is a trademark of DSE Hockey Club, L.P.Tampa Bay Lightning® is a trademark of MSG Holdings, L.P.Buffalo Bills® is a registered trademark of Buffalo Bills, Inc.Houston Texans® is a registered trademark of Houston NFL Holdings, L.P.Toronto Blue Jays® is a registered trademark of Rogers Blue Jays Baseball PartnershipMLB® is owned by Major League Baseball Properties, Inc.UFC® is owned by Zuffa, LLC.GNC® and Luckyvitamin.com™ are owned by General Nutrition Investment Company.The Vitamin Shoppe® is owned by Vitamin Shoppe Industries Inc.Bodybuilding.com™ is owned by Bodybuilding.com, L.L.C.Twitter® is owned by Twitter, Inc.