[Above: Generation Iron, coming soon to a theatre near you, takes an in-depth look at men's bodybuilding as no film has since 1977's Pumping Iron.]
This month I’d like to congratulate one of our most valuable partners, BPI Sports, on being named 2012 Brand of the Year by another of our trusted partners, GNC. Each year GNC announces their GNC Vendor Awards in a number of categories, each representing supplement brands and products in their stores, with the highest honor being Brand of the Year. It comes as little surprise to me that BPI Sports took home such a prestigious honor. GNC’s own announcement of the award said it best: “Their product innovation and speed to market have been outstanding and helped boost them to high heights at GNC this year.” BPI has also been a great partner to AMI, with a level of support that is of the highest order. I applaud GNC on their choice, and once again congratulate BPI Sports, along with James Grage and the entire BPI team on this honor.
On the cover this month is Universal Nutrition-sponsored athlete Erik “the House” Fankhouser, and inside the magazine is a feature with another Universal Nutrition-sponsored athlete, Frank “the Wrath” McGrath. Both athletes represent the ideal AMI/Weider athlete and have achieved everything they have in their lives with hard work and dedication. I want to thank Universal Nutrition for sponsoring the pullout poster of both Erik and Frank.
Of course, FLEX has exciting news all our own with Arnold Schwarzenegger rejoining us as executive editor. You may recall that he held this title before—nearly a decade ago—until the great state of California called upon him for his services as their governor. Arnold got his start with Muscle & Fitness all the way back in 1968. Since then, he has appeared on the covers of our fitness titles more than 60 times. We are elated to have Arnold back with us in this important advisory role. Speaking of Arnold, I imagine many of you reading this also know that his first big film break came in the form of the 1977 docudrama Pumping Iron. Well, I’m happy to report that after more than three decades, Generation Iron, the much-needed followup to Pumping Iron, is on the horizon, and it promises to be just as exciting as the original. Generation Iron is scheduled to be released in theaters this September. You can be sure that you will get a sneak peek of this highly anticipated film in the pages of FLEX and, of course, on flexonline.com.