It's Friday, 2 p.m. and the Weider Booth is in full swing. Peter Putnam just stopped by our blogging station. We're going through tons of free copies of Flex and Muscle & Fitness. Athletes signing at the booth include Lou Ferrigno, Vic Richards, Dorian Yates, Roland Kickinger, Milos Sarcev, Mark Dugdale, and Garrett Downing. Phil Heath is on his way.